Senior Brand Manager Body Care (fixed-term contract)

درباره این شغل

Born of a simple gesture in 1976 , L'Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other. With  Trust  as our foundation,  Curiosity  as our compass,  Excellence  as our standard, we create lasting  Impact  for the people around us and our planet. We create unique sensory experiences, to share precious moments with simplicity. With retail locations in over 90 countries, your career can take you anywhere. Proud to be B Corp certified, we are part of a global movement working towards a more inclusive, equitable and regenerative economy. L'Occitane en Provence is part of the L'OCCITANE Group, a leading international, multi-brand manufacturer and retailer of premium beauty and wellness products. We offer diverse opportunities to grow and make a difference on a global scale. CONTEXT & MISSION :  Support the definition and implementation of the Global Body Care strategy to elevate Maison’s L’Occitane en Provence desirability, strengthen emotional connection with clients and contribute to business growth across markets. The role ensures seamless execution of global initiatives, leading product development & 360° campaigns.  You will be based in Plan-les-Ouates and report to the Head of Body Care Category - Global Marketing & 360° Communication. MAIN RESPONSIBILITIES : 1)Body care category strategy and portfolio management, in partnership with the Global Head of Body Care: Support the global product vision and the Body Care category strategy.  Contribute to portfolio decisions, SKU rationalization, assortment planning, and pricing.  Coordinate regular performance tracking and prepare strategic presentations and reports for internal stakeholders.  Collaborate with commercial team & local markets to ensure clear communication of priorities and collect feedback to refine plans.  Act as a Skin Care expert, ensuring coherence across product portfolio, innovation pipeline, and brand equity. Work closely and align with the other Brand Managers of the team. 2)Product positioning and development Craft product concepts: benefits, claims, USP, reason to believe and storytelling.  Incorporate markets feedback and consumer insights into development  Ensure messaging reflects brand equity and is adaptable for global markets.  Lead end-to-end product development processes, from brief to launch, ensuring timely execution and compliance with the brand excellence standards.  Coordinate cross-functional partners (R&D, Laboratory, Packaging, Creative Studio, Operations, Supply) to secure product readiness.  Lead the creation of Strategic gates & Launch notes for markets  Monitor sell-out and portfolio performance, providing operational recommendations.  3)Campaign strategy & development Translates brand and product strategy into inspiring & actionable global campaign briefs.  Ensures alignment with product priorities and overall brand objectives.  Lead campaign strategy & communication plan Lead toolbox creation with the creative studio and ensure global content consistency across all channels (retail, digital, PR, media, and social)  Coordinate the setting of guidelines for visual merchandising, influence, PR  Prepare campaigns and products training materials for markets, aligned with L&D guidelines  Incorporate market feedback and consumer insights into development.  Coordinate campaign rollout with Global Commerce and ensure strong local activations.  4)Innovation & Insight analysis Support innovation pipeline by identifying consumer, cultural, and category trends and competitive landscape to anticipate shifts in consumer expectations and identify business opportunities.  Use insights to refine product concepts, roadmap, future offers and refine campaign strategy & communication plan.  Monitor performance and competitors' activities Integrate market feedback and post-launch learnings to continuously enhance category performance.  5)Cross-functional Collaboration & leadership Coordinate and inspire cross-functional teams, ensuring clarity of direction and flawless project execution.  j4id10383492cs j4it0937cs j4iy26cs

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